Hi Everyone,

Yes, you can use any and all of the conventional ways of marketing your property for sale or rent internationally: advertising's on real estate portals in the language of your potential buyers, getting help of realtors in the country that you target, starting your own website or adding pages in the target language to your existing website, using print ads.

But why should you leave some of unconventional and creative ways of marketing to your competitors? Let’s consider:

Tour agents in Russia who send Russian tourists to your country? We know that quite often tourists go to a foreign destination with a goal of looking at the local properties for future purchases, and also that tour agents do some real estate sales on the side.

Immigration consultants in Russia who advise those Russians who are looking for a second home abroad? If your country’s regulations offer such an option, then such consultants might refer you buyers.

Financial advisors in Russia who advise on investing in real estate abroad for the Russians? If your property is an investment opportunity, then such advisors might refer you buyers.

Specific websites tending to specific groups? Tennis players might be interested in your property if it’s located near the courts, hoteliers might be thinking to expand their business right to your country and your hotel for sale might be just for them, etc.

We’re going to talk about marketing on Russian social media in the future.

Feel free to email me about your needs in marketing real estate to Russian buyers.

To your best business success,

Sincerely,