Hi Everyone,

In the previous newsletter we have established that marketing and selling always go hand in hand. First we do marketing to find as many interested prospects in buying or renting a property as our budget allows, and then we do selling to a particular prospect to make him close the deal.

As in recent internet times almost all real estate foreign/Russian buyers of international properties come from the internet, now we will consider marketing and selling activities in online terms.

Internet MARKETING actually embraces all venues of advertising properties for sale in the foreign language of the country where you want to find prospective buyers - let’s talk about Russian for example. There are real estate portals for international listings in Russian, websites of Russian realtors who sell international properties in Russia, you may start your own website in Russian, etc. In other words: Making your properties for sale visible to as many foreign prospects as possible (within your marketing budget, of course).

Now, a prospective foreign buyer has come to your property’s website, or listing, or page, and here the selling process starts immediately: You have to do your best to keep him staying as long as possible without clicking away to some other properties offered by your competitors, and make him contact you as the first step in selling!

Yes, SELLING actually starts on the internet and includes many things: Your property description in the foreign language should be detailed, photos and video (if any) must be of the best quality, all the information pertinent to the foreigners (rules and regulations of your country, for example) should be offered upfront, etc.

The next steps in selling to the foreigners will involve communication with a buyer by email and phone first and later in person, which should be done in a manner convenient to him in terms of the language of his preference. In other words: Convert as many prospects as possible into buyers!
 So, first you have to attract many prospects and then work with each one individually to close a sale.

Details of both activities and helpful advice, hints and tips on marketing and selling that lead to success in real estate sales to the foreign buyers you can find in my e-books published on Amazon - search for Olga Kellen, the author.

My standard marketing-to-Russians services you can find on my website - look at Find Russian Buyers on the left menu.

In one of the next newsletters we’ll talk more about interconnection between marketing and selling real estate, and what exactly real estate agents, marketers and salespeople do in the field of international real estate and how you can successfully navigate the field.

To your best business success,

Sincerely,