Hi Everyone,

As we already know, for sellers and developers of international properties and their agents to take part in a real estate show in Russia is the most expensive way of marketing to Russians. It can be effective or just money waster depending on a number of circumstances.

Of course, as always you'd like to get a good return on your investment which is an impressive number of sales of your international properties to Russians at a show in this case.

Here are 4 major risks (to lose your money) involved in going to a real estate show in Russia:

1. Choosing a wrong show in terms of targeting visitors as some international real estate shows are more popular among Russian buyers than others

2. Choosing a wrong show for your type of properties as some international real estate shows are aimed more at luxury properties Russian buyers and some more at low and medium priced international properties seekers

3. Spending too much on promotional materials and entourage as nowadays Russian buyers are in search of actual information and have become sophisticated enough to see through and behind glossy brochures, plasma TVs and beautifully dressed promoters

4. Not providing enough detailed information in Russian on your properties, areas, local real estate market and how your properties fit in it, laws and costs of purchasing, maintaining and inheriting a property by a foreigner in your country, taxes, cost of living, flights from Russia and transportation means while in the country, possibly on immigration options too if such are available in your country at this time or in the nearest future

In Russia the fall (autumn) season of international real estate shows starts in October, when everybody is back from their summer vacations, and continues into November. Then there will be a long Christmas / New Year vacation and after it the spring season of international real estate shows will last from February till April. During summer and winter vacations Russian buyers usually travel abroad and look at and often acquire properties over there.

Need help in choosing the right international real estate show in Russia? Email me.

To your best business success,

Sincerely,